Rebranding of McCafe Storefront Design
Work :
We were in charge of the renewal design of Mac Cafe's storefront design.
We re-branded the storefront to look more stylish and modern than before.
CD : Tomosuke Furukawa
AD : Asuka Kobayashi
HD : Chihiro Horikawa
D : Shinobu Ito
Work :
I was in charge of the art direction for the campaign for the collaboration frappe between Mac Cafe and GODIVA. For a limited time, we also designed an original cup; two cups could be combined to make a heart shape, and this design was also a measure to sell twice as much product. Since this product is very popular, we made the heart symbol our identity as everyone's favorite frappe. The product sold out quickly and contributed to sales.
CD : Tomosuke Furukawa
AD : Asuka Kobayashi
HD : Chihiro Horikawa
D : Shinobu Ito / MIu Satogata