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Collaboration between music and OIKOS to make sports fun and efficient

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Danone OIKOS, a high protein, drainable yogurt that supports people who are physically active, has a new seasonal product for winter 2019, Danone OIKOS Fat 0 Banana. Since bananas contain essential nutrients for runners, the "Oikos Run music" campaign was launched in collaboration with Licaxxx, banvox, U-zhaan + Hasunuma Shuta. For a limited time, you can listen to original running songs by the artists, with Licaxxx creating songs for morning runs, banvox for night runs, and U-zhaan and Hasunuma Shuta for cool-down runs.
 

<Outline of the campaign>
Oikos Run music

Music theme and participating artists

・Morning Run x Licaxxx
Concept: A perfect song for your morning run, to start your day off right.

・Night Run x banvox
Concept: A light and lively song with a sense of speed. Let yourself go and run through the city at night.

・Cool Down x U-zhaan + Hasunuma Shuta
Concept: Cool down while gradually slowing down the pace. Breathe and replenish your protein with Oikos.